Board-certified plastic surgeon and CEO of Turo Skin, Dr. John Renucci, says that men care about improving their skin, but most don’t incorporate skin care products into their daily routine; if they do, they often borrow from skin care collections formulated for women, who he says have significantly different skin and scalp characteristics.

Turo Skin aims to answer this challenge by offering no-fuss, efficient personal-care products, delivered in a simple, time-saving way. Each product is formulated with nourishing blends of plant extracts and a fresh citrus scent; they are also hypoallergenic and dermatologist-tested.

The collection, which ranges from $10-$50, includes 3-in-1 Shower Cleanser; Multi-Active Shave; Daily Moisturizing Lotion + Sunscreen; Regenerating Night Cream; Anti-Acne Spot Treatment; and Protective Lip Balm Treatment SPF 15. A Starter Kit with the first three products listed above is available for $80.

More info: www.turoskin.com